-By David LaMartina
Press releases can be potent tools for businesses and non-profits to quickly get important messages to the public. Specialized press release services often handle this important job for busy clients, crafting and submitting expertly worded news stories for rapid syndication. A recent trend in the world of news media, however, is the hoax press release. Pranksters, frauds and saboteurs send news wires that are exaggerated, incorrect, inflammatory or outright ridiculous. Sometimes these hoaxers are attempting to generate publicity for their targets, while other times they are trying to tarnish their subjects’ public image. Read more about hoax press releases here
Press release services have played an integral role in the success of businesses worldwide. However, until recently distributing a news release was something viewed as “out of reach” of most individuals and small to mid-sized businesses. But as a result of the rapid breakdown of communications barriers and the advancement of media technologies, press releases can be written and submitted by anyone who understands the traditional protocols of press release writing and distribution. This knowledge begins by examining the history of the press release. Read more about the history of press releases here
Press release services can significantly boost your website’s search engine ranking and generate a substantial amount of traffic to your business pages. The SEO benefits of press release services are so powerful that in some cases a company can be inundated by responses to a well-written and timely press release. Therefore, a PR campaign should include a contingency plan to manage such an event. But even if your news story doesn’t captivate huge audiences, you’ll still realize SEO benefits provided your release is written and distributed according to accepted industry standards. Professional press release services companies understand these demanding protocols and can achieve the following on your behalf: Read more about press release services here
Press release distribution strategies have one primary goal: to generate interest in your products or services. Press release writing can be a powerful asset when done correctly, but even an exceptional release doesn’t stand a chance of being published if the distribution methods you’re using are not in accordance with accepted standards. This means that your writing strategy must be as potent as your press release distribution plan. The following tips will help ensure that your story is written and submitted with the greatest chance of being published. Read more about press release distribution tips here
Press release services offer powerful benefits to businesses and individuals that are difficult to obtain using any other marketing or publicity-generation methods. And when combined with other marketing methods like article syndication, social media marketing or print advertising, press release services can significantly bolster a company’s overall public presence. Because the ultimate goal of most news releases is to drive leads and sales, understanding the benefits and features of press release services is critical to developing a comprehensive plan to capitalize on the publicity they bring. Read more about the benefits of press releases here
Press release services have varying levels of credibility that can be difficult to differentiate to an untrained observer. Some services consist only of freelance writers offering press release writing, while others are dedicated companies that offer press release distribution in addition to writing, editing and customized media contact lists. But regardless of the type, the ultimate goal of a press release is to generate publicity. Therefore, learning how to determine the exact skills and credibility of a press release services company can make the difference between a news story that flies and one that flops. The following are 4 ways to check out a PR company: Read more about press release services here
Press release distribution strategies are unfortunately subject to a number of myths that can render them ineffective for many individuals and businesses. These myths are largely propagated by a recent flood of misinformed SEO “experts,” freelance writers, consultants and internet marketers. However, despite the fact that communication technologies have changed, very little about press release distribution has changed. Let’s dispel these myths in one sentence: Your news release submission strategy should only target relevant editors/publications, use links sparingly in the actual release and include a consistent, timely campaign of news releases even if there are no “huge events” going on in your company. Myths dispelled, but see below for the full story. Read more about press release submission myths here
In Press Release Writing: How to Write a Press Release Part 1, strategies and accepted practices for writing basic components of a press release were covered. This included how to write the title, contact information, release date and location information and the summary. In this article we’ll cover writing the body, linking and quotes, the closing and the boilerplate. For the business person or individual concerned with driving relevant traffic to a news story, these are the most important components of press release writing. Read more about press release writing here
Press release writing is quite different from article writing or copywriting. Each style of writing must be viewed as a tool to accomplish a specific task, and when it comes to press release writing, this task is purely journalistic. This means that you must begin a press release with a newsworthy subject and not just advertising hype. But even if you have sensational news, if it’s not presented correctly you’ll get an editing request at best and quick deletion at worst. Knowing how to write a press release will prove critical in getting it accepted and published by editors and media outlets around the world. We’ll explain using a traditional press release writing strategy. Read more about press release writing here
Press release writing is impossible if you think that you don’t have anything newsworthy to offer. However, it’s the job of a professional press release service to find the news in your company, organization, service or product, and there are a number of different ways that this can be done. In fact, there a so many different types of press releases that it would be more difficult to find reasons NOT to submit one. Regardless of how run-of-the-mill you think your business might be, there is a press release writing and distribution strategy that will work for you. The following are the most common types of news releases: Read more about types of press releases here
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